function SocialMartWidgetLoader(widgetSrc, widgetId, selector)
{
    var loader = document.createElement('script'),
        s = document.getElementsByTagName('script')[0];
    loader.type = 'text/javascript'; loader.async = true; loader.charset = 'UTF-8'; loader.src = widgetSrc;
    if (s) { s.parentNode.insertBefore(loader, s); } else { document.body.appendChild(loader);}
    SocialMartListPrepare(selector, widgetId);
}

function SocialMartListPrepare(selector, widgetId)
{
    var node, i, nodeContent, parts, modelId, elements, displayMode, additionalAttributes;
    if ((elements = document.querySelectorAll(selector)) && elements.length) {
        for (i = 0; i < elements.length; i++) {
            if ((node = elements[i]) && node instanceof Node && node.nodeType == 1) {
                if ((nodeContent = node.innerHTML) && nodeContent) {
                    additionalAttributes = '';
                    switch (nodeContent.substr(0, 2)){
                        case 'LS': // old list mode
                        case 'L-': // list mode
                            if ((parts = nodeContent.split('-',3)) && parts.length == 3 && (modelId = parts[1])) {
                                displayMode = 'list_mode';
                            }
                            break;
                        case 'T-': // price mode
                            if ((parts = nodeContent.split('-',3)) && parts.length && parts.length <= 3 && (modelId = parts[1])) {
                                additionalAttributes = 'data-display-mode-settings=\'{"skin":"price"}\'';
                                if (parts.length == 3 && parts[2] == 'P'){
                                    additionalAttributes = '';
                                }
                                displayMode = 'price_mode';
                            }
                            break;
                        default: // no display mode
                            displayMode = '';
                            break;
                    }
                    if (displayMode) {
                        node.innerHTML = '<div data-widget-id="'+widgetId+'" data-model-id="'+modelId+'" data-display-mode="'+displayMode+'" '+additionalAttributes+' class="smw2 '+widgetId+'"></div>';
                    }
                } else {
                    console.log('SMLP: Empty node innerHTML');
                }
            } else {
                console.log('SMLP: Invalid node type');
            }
        }
    } else {
        console.log('SMLP: Elements for ['+ selector+'] not found');
    }
}